/ˌɪnəˈveɪʃ(ə)n ˈθɪə.tə/
Definition
A meticulously staged performance of creativity in which organizations pretend to innovate without changing anything that matters. The emphasis is on presentation, not invention—post-its over progress.
Common Manifestations
- “Hackathons” whose winning ideas vanish immediately after lunch.
- Design-thinking workshops led by consultants who have never built a product.
- Press releases announcing partnerships with AI, blockchain, or “the future.”
- Innovation labs located far from customers but close to good coffee.
Usage Example
“We don’t build prototypes anymore—we do Innovation Theatre in high definition.”
HR Guidance
Innovation Theatre provides valuable optics and internal morale. Measure success by number of photos taken, not by features shipped.